Salmoiraghi & Viganò is the largest optical chain in Italy with over 800 specialized resources in 230 mono-branded stores, evenly located throughout the country.
Active since 2004, the Salmoiraghi & Viganò fidelity '&card' program represents an extraordinary success story, having fully reached the set goals of:
&CARD can be obtained by filling in a registration form in any of the stores throughout the country. By tendering the fully completed form the customer receives a final card with a bar code.
The possibility to underwrite the revolving card version also exists. This card, that effectively is a credit card of the MasterCard circuit, permits to effect all purchases from S&V and settle the payments in instalments with a zero interest rate.
Acting as a 360° partner in the card's implementation