• Location:
    via Battaglia 12, 20127 Milano
  • Telephone:
    +39 02 365596 50
  • Fax:
    +39 02 365596 70

Case Study: Sev

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live site: www.salmoiraghievigano.it

Company

Salmoiraghi & Viganò is the largest optical chain in Italy with over 800 specialized resources in 230 mono-branded stores, evenly located throughout the country.

FIDELITY '&CARD PROGRAM'

Active since 2004, the Salmoiraghi & Viganò fidelity '&card' program represents an extraordinary success story, having fully reached the set goals of:

  • Improving customer knowledge
  • Increasing customer retention rate
  • Increasing sales turnover
  • Optimizing the integration of promotional communication channels (both on and offline)
  • Improving brand awareness

  

&CARD can be obtained by filling in a registration form in any of the stores throughout the country. By tendering the fully completed form the customer receives a final card with a bar code.

The possibility to underwrite the revolving card version also exists. This card, that effectively is a credit card of the MasterCard circuit, permits to effect all purchases from S&V and settle the payments in instalments with a zero interest rate.




ADVANTAGES FOR THE &CARD HOLDERS

  • Preview of all the collections
  • Dedicated sales promotions
  • Exceptional openings
  • Reserved web access
  • Partnership with other fidelity card programs

FOR THE REVOLVING CARD VERSION

  • Instalment payment
  • 0% rate at S&V stores

Acting as a 360° partner in the card's implementation

  • Fidelity card program creation and coordination
  • Supervision in the implementation of the communication plan
  • Consultancy for the IT and technical support
  • Feasibility study
  • Datamart construction
  • Data analysis
  • Realization of promotional campaigns via email/sms/direct
  • Redemption analysis