Business areas
Location:
via Battaglia 12, 20127 MilanoTelephone:
+39 02 365596 50Fax:
+39 02 365596 70
Retail & Loyalty Marketing
High fidelity
Loyalty management is a great opportunity, not yet fully exploited.
Our goal is to develop integrated or stand-alone solutions applicable to any type of network distribution: mono-brand, multi-brand, franchising, and corner shop, with any kind of software or cash dispenser.
The final aim is to have satisfied and loyal customers constantly willing to repeat the positive experience.
Main activities
- Feasibility study
- IT assessment
- Data flow analysis
- Creative concept development (contents, artworks, materials)
- Datamart development for data collection
- Customer interaction plan (mail, sms, paper mail)
- Post-test: redemption and ROI analysis
- Full-service suppliers' coordination
Ever-increasing business opportunities
"The findings surprised me. Thanks to the recently improved loyalty card program, we discovered that our best customers only expected to be regularly contacted with special offers. We realised that it is extremely important to know and understand their needs to make their wishes fulfilled and build up a stronger relationship".
Getting new clients
"I didn't reckon that customer's loyalty would bring new leads, yet pampering clients and improving their commitment have proved to be our best business booster".
What happens WITH
Loyal customers prove to be top spenders and new business promoters.
What happens WITHOUT
Unfaithful customers are free riders and cannot resist the market's calls.